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This page is being actively developed. DO NOT MODIFY!!! The Power Of Brand Experience Digital Savvy emotional connection purpose Headline Copy Body copy using Gilroy Regular, lorem ipsum dolar sit amet Click + Headline Copy Body copy using Gilroy Regular, lorem ipsum dolar sit amet Click +

PATIENT REFERRALS DOUBLED

Henry Ford Health System. Patient referrals Doubled The Why. Physicians are busy, and want a simple way to refer patients. Patients are busy, and don’t want to wait on hold to make a phone appointment. CLICK REFERRAL The Way. Physician Outreach: We started with the segment that influenced 64% of patient traffic – physicians. Breakthrough […]

Fastest Growing Pizza Chain

Hungry Howie’s. We Ran out of dough! The Why. After a decade of flat sales, America’s 10th largest pizza chain was tired of trying to compete in the $5 pizza market. ROAD TO 66% GROWTH: The Way. The Rebrand: Rather than succumbing to the price war, we recommend a brand strategy to increase the perceived […]

GAME ON CANCER

Henry Ford Health System. Game on cancer The Why. In the campaign against cancer, Henry Ford Health System partnered with DBA to build a movement. The Way. Influencer Engagement: We engaged influencers who could tell our story for us. The Work. 1. We teamed up with the Detroit Lions for a Super Bowl launch. 2. […]

Does your banker find joy in the art of banking?

Flagstar Bank. Does your banker find joy in the art of banking? The Why. Banking had lost its art. The joy was gone. “We do so many great things, but no one knows,” Flagstar bankers told us. Years of running cash offers and bank rate advertising had eroded the Flagstar brand. Productized as the discount […]

POWER OF EMOTIONAL ENGAGEMENT

Consumers Energy. People. Planet. Prosperity. The Why. On its journey to becoming a socially responsible brand, Consumers Energy hired DBA to launch a bold campaign focused on sustainable energy. Working hand-in-hand, we co-created a campaign around the measurable vision of “Coal Free by 2040.” “COAL FREE BY 2040” The Way. The “uh-oh” moment: Facing potential […]

LOVE, HOPE & PIZZA

Hungry Howie’s Pizza. The Power of Pink The Why. The most profitable franchisees in the pizza business are all deeply involved in a community cause. WHEN PRICE AND QUALITY ARE EQUAL, CAUSE DRIVES CHOICE The Way. Given a choice between personal service and a social cause, 85% of millennials chose the brand that supports a […]

RFP PORTFOLIO PAGE – WMU

THINK BIG DEMO REEL Introducing DBA Content Studio Productions CREATE YOUR SIGNATURE STORY The video below produced below was used in multi-platform TV and traditional broadcast for Consumers Energy as they launched their BIG THINKING toward becoming an environmentally friendly energy company. UP YOUR GAME ON DONOR RELATIONS The below video was used at the […]

RFP PORTFOLIO PAGE – U of M

DEMO REEL Introducing DBA CREATE YOUR SIGNATURE STORY The video below produced below was used in multi-platform TV and traditional broadcast for Consumers Energy as they launched their environmentally friendly energy campaign, “People. Planet. Prosperity.” UP YOUR GAME ON DONOR RELATIONS The below video was used at the launch of the partnership between Henry Ford […]

FIVE STAR PATIENT EXPERIENCE

Henry Ford West Bloomfield Hospital  5/5 FIVE STAR PATIENT EXPERIENCE The Why. Patients expect more from their hospital experience. Our clinical study supports this patient desire to receive a positive emotional experience, as they are twice as likely to have a good health outcome. ritz-Carlton meets henry Ford The Way. The Challenge: Driven by […]