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PATIENT REFERRALS DOUBLED

Henry Ford Health System. Patient referrals Doubled The Why. Physicians are busy, and want a simple way to refer patients. Patient are busy, and don’t want to wait on hold to make a phone appointment. CLICK REFERRAL The Way. Physician Outreach: We started with the segment that influenced 64% of patient traffic – physicians. Breakthrough […]

FASTEST GROWING PIZZA CHAIN FOR 28 QUARTERS

Hungry Howie’s. We Ran out of dough! The Why. After a decade of flat sales, America’s 10th largest pizza chain was tired of trying to compete in the $5 pizza market. ROAD TO 66% GROWTH: The Way. The Rebrand: Rather than succumbing to the price war, we recommend a brand strategy to increase the perceived […]

GAME ON CANCER

Henry Ford Health System. Game on cancer The Why. In the campaign against cancer, Henry Ford Health System partnered with DBA to build a movement. The Way. Influencer Engagement: We engaged influencers who could tell our story for us. The Work. 1. We teamed up with the Detroit Lions for a Super Bowl launch. 2. […]

Does your banker find joy in the art of banking?

Flagstar Bank. Does your banker find joy in the art of banking? The Why. Banking had lost its art. The joy was gone. “We do so many great things, but no one knows,” Flagstar bankers told us. Years of running cash offers and bank rate advertising had eroded the Flagstar brand. Productized as the discount […]

THE POWER OF AN EMOTIONAL ENGAGEMENT

Consumers Energy. People.Planet.Prosperity. The Why. On its journey to becoming a socially responsible brand, Consumers Energy hired DBA to launch a bold campaign focused on sustainable energy. Working hand-in-hand, we co-created a campaign around the measurable vision of “Coal Free by 2040.” “COAL FREE BY 2040” The Way. The “uh-oh” moment: Facing potential backlash from […]

LOVE, HOPE & PIZZA

Hungry Howie’s Pizza. The Power of Pink The Why. The most profitable franchisees in the pizza business are all deeply involved in a community cause. WHEN PRICE AND QUALITY ARE EQUAL, CAUSE DRIVES CHOICE The Way. Given a choice between personal service and a social cause, 85% of millennials chose the brand that supports a […]

FIVE STAR PATIENT EXPERIENCE

Henry Ford West Bloomfield Hospital  5/5 FIVE STAR PATIENT EXPERIENCE The Why. Patients expect more from their hospital experience. Our clinical study supports this patient desire to receive a positive emotional experience, as they are twice as likely to have a good health outcome. ritz-Carlton meets henry Ford The Way. The Challenge: Driven by […]

Game on Cancer (OLD)

The Why. Funding groundbreaking research. Alleviating patient barriers and burdens. Supporting clinical programs that improve patient care. These were the goals Henry Ford Health System had in their sights. We leaned into their Detroit Lions partnership The Way. We took to the field — showing them how to lean into their Detroit Lions partnership — […]