“Stop the Advertising,” Paul Davis Faces A Flood of Restoration Business
The Why
When a former marketing executive from Harley Davidson set out to build a home restoration franchise business, Brian asked DBA to establish a brand position that would express his commitment to bring compassion in the midst of what could be the worst moments in people’s lives.
The Way
SEARCH: Searchability was first on the list. DBA implemented SEO/SEM and directory listing automations provided by the AdBox suite of tools, including PostMonster. DBA quickly worked with Paul Davis Restoration to get them Google Guaranteed, with sufficient numbers of reviews for a start-up business.
SOCIAL: Next, DBA built a social media outreach campaign, starting with an emotional connection to the communities surrounding the founder and the franchise brand. In our studies, video provides a 2X to 5X higher conversion rate over time, so we led with organic and authentic video productions, appealing to the heart of the brand positioning.
The Work
The flood came within the first six months of business operations, both figuratively and physically. Once the business awareness and searchability was in place, it was prepared to receive the onslaught of business that would come as a result of a massive weather event in the region where the business served.
Facing the largest flood disaster in the history of the region, Paul Davis Restoration was on the spot, and fulfilling the brand promise of compassion, during the most real crisis of the families which were served.
DBA was asked to shut off the advertising because Paul Davis Restoration could not keep up with the work, while maintaining the quality of service and compassion necessary to meet the need at hand.
Services Completed:
LET'S
WORK.
BETTER BRANDS FOR A BETTER HUMAN CONDITION®
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