Not only was UC Health at the center of the cure for Polio, but medicine cabinet staple, Benadryl was invented within their walls as well. Yet somehow, they were struggling to own a leadership position in their market.
at a historical time when science was most in jeopardy of losing it's luster, UC Health went all on by choosing SCIENCE as their brand center. In 2022, we debuted "Relentless," the 3^rd campaign centered around their bold In Science Lives Hope brand position.

BOLD TV.

The campaign boosted off the shoulders of our previous “This is Science” campaign, which offered an eye-opening look at the breakthrough technologies and solutions that often don’t get recognized as science.
After spending over a year, educating consumers and the market on what science actually is, we then turned our attention to showing how a combination of passion and breakthrough science differentiates and separates our care.

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