OUR WAY
TURN your CUSTOMERS INTO
CO-CREATORS OF your BRAND
Do your fans fly your colors? Do your customers camp out the night before a grand opening? The future will be built by passion brands and the social movements that share their cause.
We've quantified emotional brand equity to understand the impact of digitally connected customers who become crusaders. They will pay a premium and co-create your message – as irrational advocates for your brand.
3 stages to irrational advocacy
In our work with passion brands, we've identified three stages of emotional engagement for "Raving Fans."
DIGITAL-FIRST BRAND MANAGEMENT
Your new competition is Apple Health, Uber Eats and Amazon. How does your digital experience measure up?
GET EXCLUSIVE ACCESS TO Proven platforms.
World-leading brands seek us out for more than branding campaigns. They come to us for breakthroughs. Named a "Top Social Media Marketing Company" by Clutch, a "Top 10 Digital Agency" by CIO Review, and a "2021 Top 10 Social Media Agency" by state in a study by InfluenceGrid. DBA brings leading digital platform integration for your brand.
DBA partners with Adobe and leads beta tests with Google to keep you first to market with best-of-breed solutions for your digital front door. As a development partner with PostMonster, DBA Digital is setting a new standard for integrated marketing stack and automation solutions.
ANALYTICS
FOR YOUR
REAL-TIME
REPORTS
SERVICES.
We build branded experiences, platforms and content for emotional connections at every touchpoint of your consumer journey.
BRAND Advertising
RESEARCH & STRATEGY:
Brand consulting, consumer journey mapping and segmentation development
CONTENT STUDIO:
Full-service strategic creative, TV, radio, display, social, out-of-home, software and video production
MEDIA & ANALYTICS:
Multichannel digital, social media, TV, radio, outdoor, display, SEM, geo-targeting, tag management and dashboard reporting
BRAND EXPERIENCE
SERVICE EXPERIENCE:
Social media management, service automation, product innovation and hospitality consulting
CULTURE CONSULTING:
Employee engagement and alignment, team assessments and recognition programs and recruitment/retention
BRAND PLATFORMS:
Digital experience platforms (DXP), web/SEO, CMS, mobile apps, email, loyalty/eCRM and customer data platforms
BRAND ENGAGEMENT
INFLUENCER ENGAGEMENT:
Earned social media, blogging, thought leadership, PR, strategic alliances and partnerships
CORPORATE CITIZENSHIP:
Cause marketing, social responsibility and purpose-driven initiatives
DIRECT RESPONSE:
Mar-tech for consumer engagement, fulfillment, B2B Sales, retail promotions, events, activation campaigns and marketing automation
Leadership.
Daniel Cobb
CEO & Founder
Krista Cobb
Managing Partner
Lisa Blackwell
CXO
Corey Brent
SVP, Creative Director/Design
Matt Bunk
Principal, EVP, Creative Director
Paul Clancy
SVP, Digital Media Strategy
