Matt began his career on the production side, producing, directing, and editing radio commercials and voiceover sessions. His love of storytelling moved him from the sound booth into a copywriter seat, where he discovered that alchemy is possible if you can find the proper mix of strategy and creativity. Over the last two decades, he has built campaigns for financial, healthcare, insurance, retail, QSR and nonprofit clients. He has launched brands, relaunched brands, generated $1.1 billion in 90 days, made 1,000,000 people click a “like” button, branded a NASCAR race, made over 35 million kids meal toys, and helped families find a better-tasting pizza. He’s won a bunch of awards that he never talks about and swears he’s an introvert. He is also secretly bummed we couldn’t work a semicolon into his bio.