You might be wondering, “Is my website looking a little too 2002?” If it is, don’t worry – you’re not alone. Nearly half of all small businesses still have a website that looks like it was designed in the early 2000s. And if your business is one of them, you may be missing out on potential leads and sales. Updating your website to make it more engaging and user-friendly is crucial in the digital marketing world. So how can you go about doing that? By creating content that people will enjoy and want to share. Show off your brand personality and unique selling points with blog posts, videos, infographics, and other types of content. When potential customers see that your website is up-to-date and full of interesting information, they’ll be more likely to visit it themselves – which could lead to more sales for your business. Are you ready to give your website an update?
To figure out if it’s time for a refresh, ask yourself these questions:
– Are you happy with your current digital marketing results?
– Is your website outdated or not mobile-friendly?
– Are you using the same social media channels as you were a few years ago?
– Has your target audience changed?
– Are you struggling to keep up with the latest digital marketing trends?
If you answered “yes” to any of the above questions, then it’s probably time for a digital brand makeover.
A good place to start is by working with a reputable digital advertising agency on reworking your website. Make sure that your website is responsive and mobile-friendly. These days, over half of web traffic comes from mobile devices, so you can’t afford to have a website that’s not optimized for this kind of traffic.
Another option to increase responsiveness is to add animation to your website. Videos have been shown to be up to 5x more impactful than still images, so including dynamic elements like this to your site can give you a leg up.
Next, consider your social media channels. Facebook, Twitter, and LinkedIn should be a given, but don’t forget about newer platforms like Snapchat and Instagram. You could even consider TikTok if you’re bold. If you’re not sure where to start, consider working with an ad agency in Detroit that specializes in social media marketing. Getting help from an expert never hurts.
Finally, make sure you’re staying up-to-date with the latest digital marketing trends. Google algorithms are constantly changing, and new platforms and technologies are always emerging. If you’re not keeping up, you risk being left behind. Working with a social media marketing agency can help you stay on the front lines of the media world.
All of this talk about website design might have you itching to update your own. We get it – change can be scary, but it’s also exciting! And we want to help make the process as easy for you as possible. So, if you’re ready to take your website from yawn-inspiring to engaging and brand-building, our team is here to help. Give us a call today and let us show you how updating your website can skyrocket your business success in the digital age. Are you excited? We are!