DBA just launched the first branded video game for a children’s hospital.

Brands are moving toward virtual community, because that’s where the people are.

We need to find a new way to engage with a new kind of consumer. One inventive way we found to engage is through a video game, which can both offer entertainment and branding, as well as healing benefits.

We’ve been working with Valley Children’s Healthcare to build meaningful patient experiences. Watch the video below to learn more.

Our research showed that engaged patients respond better to treatment, so we explored digital media as a form of therapy. We created Castle on the Coast, a video game featuring hospital mascot George the Giraffe, to help patients have fun. Valley Children’s is now the first children’s hospital with its own video game, and it’s getting exciting coverage in the press as well as incredible reviews from the gaming community.

We’re excited to see where this project goes. Click the link below to see the full case study of George, Valley Children’s Hospital, and the video game.

Valley Children’s Hospital Magical Pediatric Experience

Click here to read the full article.