
Maximize Your ROI: How to Get More Out of Your Ad Spend
It’s an age-old business question: should you cut your advertising budget or increase it? The answer
It’s an age-old business question: should you cut your advertising budget or increase it? The answer
Five years ago, creativity was key in this industry. But now data reigns supreme. We’re going
It’s no secret that promotions are a great way to increase sales. In fact, many businesses
Black Friday is an important day for many retailers, as it marks the beginning of the
Creating a brand starts with an emotional connection – a story that customers can connect with
You might be wondering, “Is my website looking a little too 2002?” If it is, don’t
This week, our CEO Daniel Cobb was interviewed by Televisionation about the evolving interactive TV market
Many businesses are starting to move towards a permanent remote workforce. This can be a great
If you’re a small business, then chances are you’re working with a tight advertising budget. That
“Some brands inspire something more than loyalty: they gain a core group of customers that are
Brand EQ is the emotional connection that customers have with a brand. It’s what makes people
Snap is down…bad. Blaming the deterioration of the macro-economic environment, Snap’s projections plunge sent shockwaves throughout
This post was created by an AI Bot called Jasper. As technology advances, so does the
Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised
If a rose was called by any other name, would it smell as sweet? Our pal
#AskAnAdGuy How was DBA Created? It all started when Campbell Ewald Art Director and Freelancer Daniel
“A great business is built on great innovation timing” – Daniel Brian Cobb “Meet Daniel Brian Cobb,
“This article showcases our top picks for the best Rochester based Advertising companies. These startups and
DBA just launched the first branded video game for a children’s hospital. Brands are moving toward
“This video game – the first of its kind by a children’s hospital in the country – is another way we can bring some fun into the kids’ lives we see. And now kids around the world who may help George navigate the journey through the Castle on the Coast,” says Todd Suntrapak, President and CEO of Valley Children’s Healthcare.
THREE WAYS TO GET AHEAD IN THE AFTERSHOCK During the Covid-19 epidemic, social distancing drove digital
COVID-19 created a trend of compassionate and values-based advertising. However, compassion and values should not be
As health care consultants and marketers, we offer our deepest gratitude and appreciation to our frontline
The problem of analytics is that data merely reports on the past. The future analyzed by
Congratulations to the DBA Healthcare consultancy team! The following excerpt is from HealthcareTechOutlook.com: Understanding the changing
Traditionally, patients were referred to specialty care by physicians or their insurers. There was no need
I know I should never end a proper sentence with a preposition. However, the key to
After the tectonic changes have already taken place in Customer Relationship Marketing, we need to assess
Adults make plans. They lean on their experience to repeat patterns of the past. Children have
One U.S. submariner posted the following account: “No matter the surface conditions, it’s typically very calm
Does big data make your brand look fat? Every brand is currently focused on building customer
We who manage large brands are accustomed to slow-moving waves of change. We stand by and
As online participation provides increased levels of consumer feedback, angry consumers are participating in your story
In advertising, the objective of storytelling is to cement a mental picture of your brand in
As people move from advertising observers to brand participants, they transform from consumers of our message
Our job as storytellers is not only to entertain, but to change thought patterns in the
Ask yourself, “What’s different about this story?” Avoid the temptation to ever use a montage of
Conflict is captivating – Do something uncomfortable if you want to avoid becoming forgettable. Use giant, menacing
Neuroscientists are beginning to study the impact of storytelling on the consumer brain. In one Princeton
A little known fact: The word “advertising” existed long before modern media. Even before the Internet.
Our new competition is, literally, anything. Now, anything that distracts from your next sale is your
It’s no coincidence that purpose continues to be a hot topic among corporate motivational circles. It’s
There are brands that consumers trust and there are brands that consumers love. Love is not
It’s a storm of social media controversy out there. Brands are being held to new consumer
There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few
If all brands assert the same values, they cancel each other out. Next, the evolved consumer
Advertising has recently discovered the power of purpose. Purpose-driven brands are all the rage. From green planet
Analytical thought and emotional thought are constantly at battle within a creative firm. We have discovered
“Be thankful for autism. God shines brightest in weakness, and it comes with strengths that enable
CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others