News
DBA Named Top 10 Healthcare Marketing Consulting Company
Congratulations to the DBA Healthcare consultancy team! The following excerpt is from HealthcareTechOutlook.com: Understanding the changing
Blog
News
Healthcare Marketing Powered by emotional intelligence
Traditionally, patients were referred to specialty care by physicians or their insurers. There was no need
Blog
Emotion is the package that facts are delivered in
I know I should never end a proper sentence with a preposition. However, the key to
Marketing Trends
Think Small
After the tectonic changes have already taken place in Customer Relationship Marketing, we need to assess
Innovation
Inventors Have the Faith of a Child
Adults make plans. They lean on their experience to repeat patterns of the past. Children have
Innovation
First Mover Advantage: Be a Submarine
One U.S. submariner posted the following account: “No matter the surface conditions, it’s typically very calm
Research and Analytics
Don’t Let Big Data Make You A Big Dummy
Does big data make your brand look fat? Every brand is currently focused on building customer
Mar-Tech
The Best Way to Get Media Coverage is to Own the Media
We who manage large brands are accustomed to slow-moving waves of change. We stand by and
Consumer Psychology
Master the Art of Recovery
As online participation provides increased levels of consumer feedback, angry consumers are participating in your story
Marketing Trends
Invest in Mental Real Estate
In advertising, the objective of storytelling is to cement a mental picture of your brand in