“This video game – the first of its kind by a children’s hospital in the country – is another way we can bring some fun into the kids’ lives we see. And now kids around the world who may help George navigate the journey through the Castle on the Coast,” says Todd Suntrapak, President and CEO of Valley Children’s Healthcare.
THREE WAYS TO GET AHEAD IN THE AFTERSHOCK During the Covid-19 epidemic, social distancing drove digital
COVID-19 created a trend of compassionate and values-based advertising. However, compassion and values should not be
As health care consultants and marketers, we offer our deepest gratitude and appreciation to our frontline
The problem of analytics is that data merely reports on the past. The future analyzed by
Congratulations to the DBA Healthcare consultancy team! The following excerpt is from HealthcareTechOutlook.com: Understanding the changing
Traditionally, patients were referred to specialty care by physicians or their insurers. There was no need
I know I should never end a proper sentence with a preposition. However, the key to
After the tectonic changes have already taken place in Customer Relationship Marketing, we need to assess
Adults make plans. They lean on their experience to repeat patterns of the past. Children have
One U.S. submariner posted the following account: “No matter the surface conditions, it’s typically very calm
Does big data make your brand look fat? Every brand is currently focused on building customer
We who manage large brands are accustomed to slow-moving waves of change. We stand by and
As online participation provides increased levels of consumer feedback, angry consumers are participating in your story
In advertising, the objective of storytelling is to cement a mental picture of your brand in
As people move from advertising observers to brand participants, they transform from consumers of our message
Our job as storytellers is not only to entertain, but to change thought patterns in the
Ask yourself, “What’s different about this story?” Avoid the temptation to ever use a montage of
Conflict is captivating – Do something uncomfortable if you want to avoid becoming forgettable. Use giant, menacing
Neuroscientists are beginning to study the impact of storytelling on the consumer brain. In one Princeton
A little known fact: The word “advertising” existed long before modern media. Even before the Internet.
Our new competition is, literally, anything. Now, anything that distracts from your next sale is your
It’s no coincidence that purpose continues to be a hot topic among corporate motivational circles. It’s
There are brands that consumers trust and there are brands that consumers love. Love is not
It’s a storm of social media controversy out there. Brands are being held to new consumer
There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few
If all brands assert the same values, they cancel each other out. Next, the evolved consumer
Advertising has recently discovered the power of purpose. Purpose-driven brands are all the rage. From green planet
Analytical thought and emotional thought are constantly at battle within a creative firm. We have discovered
“Be thankful for autism. God shines brightest in weakness, and it comes with strengths that enable
CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others
As marketers, we must stop appealing to base human needs and start appealing to human expectations.
Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies
It might look like I’m just standing around drinking a smoothie in the Atlanta airport, but
Consumer Tribes will Define the Winners in 2018 A new study on human decision-making tells us
People don’t trust brands. Not like they used to, at least. That’s a fact. How do
In a world full of competing voices, your brand needs the one that speaks on a
4 reasons you should still be blogging. Facebook. Instagram. Snapchat. LinkedIn. Twitter. Tumblr. Giphy. Vimeo. YouTube.
(And Attracting the Best Talent, Too) RFPs can be time-consuming as well as tedious, and why
If there is one thing we all can finally agree about in the world of content
Surfing the Black Wave is featured on Nerd Stalker Our CEO, Daniel Cobb, recently had the
It’s been one year since we were offered the opportunity to open our DBA Dreamhouse and welcome
There is an opportunity cost to avoiding controversy in marketing. The fear of repercussions from an
An ocean of highly engaging content is aimed at your listeners. The noise of it shouts
In an article published by Adobe’s CMO, former brand manager of Procter & Gamble’s Tide, Todd
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] With
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Advertising
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] As technology
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now] This commitment
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Already,
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