News
DBA Named Top 10 Digital Agency
COVID-19 created a trend of compassionate and values-based advertising. However, compassion and values should not be
Blog
Healthcare Marketing
#HailToTheFrontline with Complimentary CV-19 Services
As health care consultants and marketers, we offer our deepest gratitude and appreciation to our frontline
Research and Analytics
Henry Ford On Predictive Analytics
The problem of analytics is that data merely reports on the past. The future analyzed by
News
Named Top 10 Healthcare Consulting Company
Congratulations to the DBA Healthcare consultancy team! The following excerpt is from HealthcareTechOutlook.com: Understanding the changing
News
Healthcare Marketing Powered by emotional intelligence
Traditionally, patients were referred to specialty care by physicians or their insurers. There was no need
Blog
Emotion is the package that facts are delivered in
I know I should never end a proper sentence with a preposition. However, the key to
Marketing Trends
Yes, You Can Think Small
After the tectonic changes have already taken place in Customer Relationship Marketing, we need to assess
Innovation
Inventors Have the Faith of a Child
Adults make plans. They lean on their experience to repeat patterns of the past. Children have
Innovation
First Mover Advantage: Be a Submarine
One U.S. submariner posted the following account: “No matter the surface conditions, it’s typically very calm
Research and Analytics
Don’t Let Big Data Make You A Big Dummy
Does big data make your brand look fat? Every brand is currently focused on building customer
Mar-Tech
The Best Way to Get Media Coverage
We who manage large brands are accustomed to slow-moving waves of change. We stand by and
Consumer Psychology
Master the Art of Recovery
As online participation provides increased levels of consumer feedback, angry consumers are participating in your story
Marketing Trends
Invest in Mental Real Estate
In advertising, the objective of storytelling is to cement a mental picture of your brand in
Innovation
The Best Stories Are Not Told, They Are Made
As people move from advertising observers to brand participants, they transform from consumers of our message
Consumer Psychology
The Triune Brain of Consumerism
Our job as storytellers is not only to entertain, but to change thought patterns in the
Storytelling
Where’s the “Gotcha?” What’s Different?
Ask yourself, “What’s different about this story?” Avoid the temptation to ever use a montage of
Storytelling
Let’s Get Comfortable With Conflict
Conflict is captivating – Do something uncomfortable if you want to avoid becoming forgettable. Use giant, menacing
Storytelling
Build a Culture of “Storydoing”
Neuroscientists are beginning to study the impact of storytelling on the consumer brain. In one Princeton
Storytelling
Shakespeare on Advertising
A little known fact: The word “advertising” existed long before modern media. Even before the Internet.
Storytelling
Get Your Message Heard
Our new competition is, literally, anything. Now, anything that distracts from your next sale is your
The Power of Purpose
Who’s Your Brand When Nobody is Watching?
It’s no coincidence that purpose continues to be a hot topic among corporate motivational circles. It’s
Consumer Psychology
Love is a Powerful Motivator for Consumers
There are brands that consumers trust and there are brands that consumers love. Love is not
Consumer Psychology
Values in a Turbulent Social Environment
It’s a storm of social media controversy out there. Brands are being held to new consumer
The Power of Purpose
Walk the Walk: Using Values To Lead an Industry
There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few
Consumer Psychology
Brands Can Differentiate on Values
If all brands assert the same values, they cancel each other out. Next, the evolved consumer
Consumer Psychology
Your Heart Will Take You Farther Than You Think
Advertising has recently discovered the power of purpose. Purpose-driven brands are all the rage. From green planet
Research and Analytics
The Weird Science of Advertising…
Analytical thought and emotional thought are constantly at battle within a creative firm. We have discovered
Blog
Using His Asperger’s For A Career
“Be thankful for autism. God shines brightest in weakness, and it comes with strengths that enable
The Power of Purpose
Trust in Others. Teach Values.
CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others
The Power of Purpose
It Comes Down to Purpose
As marketers, we must stop appealing to base human needs and start appealing to human expectations.
Healthcare Marketing
Emerging Technologies Build Physician Referrals
Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies
The Power of Purpose
The Age of the Slacktivist
It might look like I’m just standing around drinking a smoothie in the Atlanta airport, but
Marketing Trends
Tribal Marketing: A new study
Consumer Tribes will Define the Winners in 2018 A new study on human decision-making tells us
Marketing Trends
Why I Should Use A Microinfluencers
People don’t trust brands. Not like they used to, at least. That’s a fact. How do
The Power of Purpose
The Four Noble Truths of Branding
In a world full of competing voices, your brand needs the one that speaks on a
Blog
Do I Actually Need A Blog?
4 reasons you should still be blogging. Facebook. Instagram. Snapchat. LinkedIn. Twitter. Tumblr. Giphy. Vimeo. YouTube.
The Power of Purpose
Six Tips for Writing Your Best RFP Yet
(And Attracting the Best Talent, Too) RFPs can be time-consuming as well as tedious, and why
The Power of Purpose
Five Ways to Maximize Your Video Content
If there is one thing we all can finally agree about in the world of content
Marketing Trends
Making Waves with Brand Leadership
Surfing the Black Wave is featured on Nerd Stalker Our CEO, Daniel Cobb, recently had the
One Year Since DBA Dreamhouse
It’s been one year since we were offered the opportunity to open our DBA Dreamhouse and welcome
The Power of Purpose
Consistent Brand Values are Irreplaceable
There is an opportunity cost to avoiding controversy in marketing. The fear of repercussions from an
Innovation
It's time to make advertising the featured event
An ocean of highly engaging content is aimed at your listeners. The noise of it shouts
Storytelling
The right audience is more important than a big audience
In an article published by Adobe’s CMO, former brand manager of Procter & Gamble’s Tide, Todd
Innovation
Golden Age of Streaming Television
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] With
Storytelling
What story is your brand telling?
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Advertising
The Power of Purpose
Does social cause power your brand?
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] As technology
Innovation
Is digital carrying your business?
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now] This commitment
Mar-Tech
Where are your ad dollars going?
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Already,
Innovation
Do you suffer from “banner blindness”?
[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] The Golden
News
Get the Book: Surfing the Black Wave
I once heard it said that the greatest of all riches cannot be found in any