27-YEAR HEALTH HISTORY
DBA is a full-service healthcare marketing agency
Our first account was the massive unifying of Henry Ford Health System in Detroit in 1992. From academic health systems at the University of Michigan to Siteman Cancer Center, to Cincinnati Children's Hospital, we’ve developed branding and advertising campaigns for dozens of national leaders in every specialty.
After 27 years, we have learned one thing...
ISN'T AN INDUSTRY.
IT'S A CAUSE.
The bottom line is measured in lives
Our approach to healthcare marketing is patient-centered and collaborative, much like the health systems we serve.
By bringing together all the disciplines, we can help the right patient find their way to the appropriate treatments. Effectively administered, patient communication can transform healthcare and save lives.
FACING DISRUPTION IN HEALTHCARE
Patients want the same experience in their healthcare that they get at an exclusive hotel or restaurant. They want the same access and digital connectivity they get from Apple or Amazon.
We keep our clients on the leading edge of disruption in the following disciplines:
The patient is in charge of more healthcare decisions than ever before. We partner with health systems to guide patients in their search for care as well as providing hospitality will surprise and delight.
Our cross-functional expertise in retail marketing has been successfully used to implement leadership initiatives within the healthcare industry. Loyalty programs can bring value through "one-click" access and same-day appointments.
Beyond Marketing Automation, Patient Experience Platforms (PXP) have become the new buzzword. We work as consultants to bring your IT and marketing departments together to tie systems together. This allows us to create targeted media for right patient at the right time – from digital TV, social media, web, email and your call-center – into your physical facility.
PATIENT EXPERIENCE PLATFORM (PXP)
EXAMPLES FROM HEALTHCARE