DBA
HEALTHCARE
27-YEAR HEALTH HISTORY
DBA is a full-service Healthcare Marketing Agency with offices in Dallas, Detroit, Nashville, LA and NY.
Our first account was the massive unifying of Henry Ford Health System in Detroit in 1992. From academic health systems at the University of Michigan to the Siteman Cancer Center to Cincinnati Children's Hospital, we’ve developed branding and advertising campaigns for dozens of national leaders in every specialty.
After 27 years, we have learned one thing...
HEALTHCARE
MARKETING
IS A WORTHY CAUSE.
The bottom line is measured in lives
Our approach to healthcare marketing is patient-centered and collaborative, much like the health systems we serve.
By bringing together all the disciplines, we can help the right patient find their way to the appropriate treatments. Effectively administered, patient communication can transform healthcare itself and save lives.
FACING DISRUPTION IN HEALTHCARE marketing
Patients want the same experience in their healthcare that they get at an exclusive hotel or restaurant. They want the same access and digital connectivity they get from Apple or Amazon.
Ranked as a "Top 10" Healthcare Marketing Agency, we keep our clients on the leading edge of disruption in the following disciplines:
Patient Experience
The patient is in charge of more healthcare decisions than ever before – especially following the Coronavirus epidemic. We partner with health systems to guide patients in their search for care as well as providing for the growing demand of a safe and touchless TeleHealth visit with digital referrals and hospitality that will surprise and delight.
Retailization
Our cross-functional expertise in retail marketing has been successfully used to implement leadership initiatives within the healthcare marketing industry. Our award-winning mobile apps and patient engagement programs bring value through "one-click" access and same-day appointments.
Digital
Analytics
Beyond Marketing Automation, Patient Experience Platforms (PXP) have become the new buzzword. We work as consultants to bring your IT and marketing departments together to tie systems together. This allows us to create targeted media for right patient at the right time – from digital TV, social media, web, email and your call-center – into your physical facility.
PATIENT EXPERIENCE PLATFORM (PXP)
