Trust in Others

CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others to lead.

The servant leadership concept is simple: Teach values and set goals, then let your team have a voice and participate in the

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It Comes Down to Purpose

As marketers, we must stop appealing to base human needs and start appealing to human expectations.

A 2017 Harvard Business Review article titled, The Neuroscience of Trust explains why employees would work longer hours and even reject up to a …

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Tribal Marketing

Consumer Tribes will Define the Winners in 2018

A new study on human decision-making tells us we are not rational beings making emotional decisions — we are emotional beings making irrational decisions.

In the book Predictably Irrational, Dan Ariely asserts …

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The Four Noble Truths of Branding The Four Noble Truths of Branding

In a world full of competing voices, your brand needs the one that speaks on a higher, emotional level. That emotional level, for better or worse, represents your brand.

Why is Apple so successful? Sure, the products are sound. But, …

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Do I actually need a blog? Do I Actually Need A Blog?

4 reasons you should still be blogging

Facebook. Instagram. Snapchat. LinkedIn. Twitter. Tumblr. Giphy. Vimeo. YouTube.

And a blog? Sometimes it feels like there are too many content engines and not enough hands on deck. You’re probably asking yourself, “Do …

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