Tribal Marketing

Consumer Tribes will Define the Winners in 2018

A new study on human decision-making tells us we are not rational beings making emotional decisions — we are emotional beings making irrational decisions.

In the book Predictably Irrational, Dan Ariely asserts …

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The Four Noble Truths of Branding The Four Noble Truths of Branding

In a world full of competing voices, your brand needs the one that speaks on a higher, emotional level. That emotional level, for better or worse, represents your brand.

Why is Apple so successful? Sure, the products are sound. But, …

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Do I actually need a blog? Do I Actually Need A Blog?

4 reasons you should still be blogging

Facebook. Instagram. Snapchat. LinkedIn. Twitter. Tumblr. Giphy. Vimeo. YouTube.

And a blog? Sometimes it feels like there are too many content engines and not enough hands on deck. You’re probably asking yourself, “Do …

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Making Waves Making Waves

Surfing the Black Wave is featured on Nerd Stalker

Our CEO, Daniel Cobb, recently had the opportunity to chat with Adolfo Foronda from Nerd Stalker about his new book Surfing the Black Wave: Brand Leadership in a Digital Age. During …

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