Matt Bunk, saw this week that he thinks are worth your time.
JetBlue – FlyBabies
Why it’s worth your time: Have you ever wished for a bunch of babies on your flight? How about for a baby to start crying while at 30,000 feet? JetBlue takes one of the biggest airline negatives and turns it into a positive. [embed]http://https://youtu.be/xQyfu1LrOSM[/embed]Duracell – Stay Connected
Why it’s worth your time: Duracell chooses to tell a story when the competition is still talking about product features. In a category where performance is equal even amongst generic brands, Duracell makes a share-of-heart play. Should have done a co-brand with Kleenex. https://youtu.be/m5znMZ_2w6cRaiders Sessions
Why it’s worth your time: In 1978, George Lucas, Steven Spielberg, Larry Kasdan sat down to hash out what would become Raiders of the Lost Ark. 3 of the best storytellers in their prime. This is a master’s course on how to develop story. (Click the image)
Designing Happy
Why it’s worth your time: Can happiness be crafted? “One study found that waiters who gave mints at the end of the meal received 3% higher tips, while those who presented the mints with just a bit more effort, asking the question “would anyone like mints at the end of their meal?” received 14% higher tips.” (Click the image)