Henry Ford
Health System.

Patient
referrals
Doubled

The Why.

Physicians are busy, and want a simple way to refer patients.

"CLICK REFERRAL"

The Way.

The Challenge:
Physicians don't have time to make referrals, or even install an app.

Breakthrough Moment:
We developed a comprehensive digital experience initiative to engage physicians personally, with a human who would actually show up and install the app for them.

The Results...

"I LOVE YOUR APP!"

– HFHS Referring Physician

The Work.

Results:
The CRM-based outreach platform generated millions of dollars of trackable revenue in the first year of deployment.

The mobile app generated more than double the number of referrals.

The success of the digital experience platform was so profound, Henry Ford Health System is launching version 2.0 to allow patients to make their own self-referral through voice commands powered by an Alexa Skill.

"Computer, I would like to make a doctor appointment."

The Future.

Self-Health and Care Automation
As communication tools evolve, marketing will become the medicine. App-based caregiver relationships will offer better patient monitoring and compliance management for home care. In studies, readmissions have been reduced by 40% by a compliance reminder app.

Self-Health Tech.

Patient Experience Platform (PXP)
It's the new buzzphrase, but what does it mean? As patient engagement expands the health grid via wearables and telehealth, self-health devices like LiveUP® will automate care and help patients avoid a trip to the hospital.

Self-health Platforms

DIGITAL EXPERIENCE PLATFORMS ARE THE FUTURE

App Screens:

Flagstar Bank

Using science to back a creative Campaign

Don't have a mobile app?