Physicians are busy, and want a simple way to refer patients. Patients are busy, and don't want to wait on hold to make a phone appointment.
We started with the segment that influenced 64% of patient traffic – physicians.
After developing a "click-to-refer" mobile ordering app to integrate with the hospital triage system, a human would actually reach out to help the referring physicians use the app in their daily routine.
"I LOVE YOUR APP!"
– HFHS Referring Physician
ROI on the app
The CRM-based outreach platform generated millions of dollars of trackable revenue from the first year of appointments generated.
The mobile app doubled the number of referrals.
The success of the digital experience platform was so profound, Henry Ford Health System is launching version 2.0 to allow patients to make their own self-referral through voice commands powered by Google Home and an Alexa Skill.
"Alexa, ASK HENRY FORD HEALTH FOR URGENT CARE WAIT TIMES."
Say this to Alexa or Google Home, and you will be among the first to participate in our award-winning trial of voice recognition in health care.
Self-Health and Care Automation
As patient communication tools evolve, marketing will become the medicine. App-based caregiver relationships will offer better patient monitoring, compliance and diagnosis via big data and artificial intelligence.
Starting with a simple medicine reminder app can reduce readmissions by up to 40%. Representing the LiveUP platform, we hold the exclusive patent on this technology, offering party-line alerts to patients, caregivers as well as family members.
Patient Experience Platform (PXP)
It's the new buzzphrase, but what does it mean? As patient engagement expands the health grid via wearables and telehealth, self-health devices such as LiveUP® will automate care, improve diagnosis and help patients avoid trips to the hospital.
DIGITAL EXPERIENCE PLATFORMS ARE THE FUTURE
Henry Ford West Bloomfield Hospital
Creating a 5 Star