Warner Bros
300M ORGANIC PAGE VIEWS
GOING VIRAL
Our client, Warner Bros., couldn’t gamble on Yogi Bear “going viral” in social media. They needed a solution to sell DVDs in stores and streamed videos on Netflix. So, we looked to moms.
MOMMY BLOGGERS
By syndicating digital games and quizzes to mommy bloggers and family movie review portals, DBA invented Hollywood’s first digital content syndication. Of the many influencers in social media, it was the mommy bloggers that drove the most engagement.
NO. 1 RELEASES
300M organic page views for The Hobbit. Back-to-back No. 1 releases (Yogi Bear, Journey 2, Harry Potter). Digital sales passed theatrical box office.
RESULTS
300M
Organic Page Views
4
Consecutive #1 Releases
SERVICES COMPLETED
Social Media Strategy
RELATED WORK
LET'S WORK
Do you have a branding, advertising communications or digital marketing need? Our award-winning team will work to understand your business and help your brand reach its full potential.
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