Warner Bros.
300 M
ORGANIC PAGE VIEWS
The Why.
Our client, Warner Bros., couldn’t gamble on Yogi Bear “going viral” in social media. They needed a solution to sell DVDs in stores and streamed videos on Netflix.
So, we looked to moms.
MOMMY BLOGGERS
The Way.
By syndicating digital games and quizzes to mommy bloggers and family movie review portals, DBA invented Hollywood’s first digital content syndication. Of the many influencers in social media, it was the mommy bloggers that drove the most engagement.
The Work.
Driving back-to-back home video sales records for Yogi Bear, Journey 2 and Harry Potter, digital sales passed theatrical box office results for the first week of the retail release window. Introducing digital analytics to earned media, the DBA dashboard reported results as high as 300 million page views for the worldwide theatrical release of The Hobbit.
