Game on Cancer (OLD)

The Why.

Funding groundbreaking research. Alleviating patient barriers and burdens. Supporting clinical programs that improve patient care. These were the goals Henry Ford Health System had in their sights.

We leaned into their Detroit Lions partnership

The Way.

We took to the field — showing them how to lean into their Detroit Lions partnership — and in the process, launching a campaign checklist spanning in-stadium experiences, television, out of home, radio, print, digital and social media.

generating over $15 million in donations

The Work.

While driving awareness and perception scores for the Josephine Ford Cancer Institute, the campaign has helped generate over $15 million in donations at the corporate and grassroots levels over five years.

More Work

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