Disney Home Video.
THREE NO. 1 HITS IN A ROW
The Why.
Following mediocre box office results for Winnie the Pooh and Tangled, Disney needed a reliable social media solution that would offer the predictability of paid media for the digital launch of retail sales in Walmart and recover sales via streamed videos on Netflix and Apple TV. Streaming was identified as the future of retail sales.
MOMMY BLOGGERS
The Way.
Organic content was proven 28 times more effective than paid advertising media. However, there was no predictable way to gain the millions of impressions necessary to guarantee a reliable mass audience organically. DBA invented “influencer syndication” as a new way to distribute organic content to millions of users via thousands of mommy bloggers and family movie buffs.
The Work.
DBA employed research, social channel mapping, persona development, influencer identification, creative concepting, creative content development, UI/UX design, social media software development, blogger outreach team building/call center management, paid and earned media distribution and analytics reporting.
