COVID-19 created a trend of compassionate and values-based advertising. However, compassion and values should not be a trend. Daniel Brian Advertising was recently recognized for its work in this regard. Below is the excerpt from the agency overview by CIO Review, as DBA was named among the “Most Promising Digital Marketing Consulting Service Companies, 2020.”
ARTICLE: 2020 DIGITAL MARKETING TREND – BACK TO VALUES:
Digital savvy consumers are suspicious of money-grabs disguised as gaudy advertisements. “If not for eye-grabbing advertisements,” one may ask, “how would companies bring attention to their products?” One agency brings a new perspective. Daniel Brian Advertising (DBA), introduced as a digital transformation agency, has begun a new corporate conversation around an old subject – VALUES. “Our company is built around our mission of making better brands for a better human condition,” begins Daniel Cobb, CEO, and Founder of DBA. His philosophy states, “The brand that contributes the most value to society wins.”