THREE WAYS TO GET AHEAD IN THE AFTERSHOCK
During the Covid-19 epidemic, social distancing drove digital engagement to new heights, launching futuristic digital behaviors ahead of schedule. According to a McKinsey report, digital adoption has leaped forward five years in less than eight weeks. It’s time to reassess our projections.
In our study, we explored 3 ways to bring back customers by riding the wave of change.
KEY FINDINGS:
- Tap into pent up market demand
- Build a digital front door with a “feeder system”
- Flatten the second curve: Consumer anxiety