Consistent Brand Values are Irreplaceable
There is an opportunity cost to avoiding controversy in marketing. The fear of repercussions from an off-color social post might cause many brands to retreat from the public eye altogether. And who would blame them? But, this is a mistake equal in gravity to making the stupid post in the first place. That’s because the […]
Get the Book: Surfing the Black Wave
I once heard it said that the greatest of all riches cannot be found in any bank. You can’t find it on Wall Street or in the vaults of Fort Knox. The greatest riches cannot be found in any financial district, but in graveyards. Yes, graveyards hold the most profound wealth. In them are buried […]