Does social cause power your brand?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] As technology replaces personal service, commoditized industries such as banking are seeking a new differentiator. In one study, we explored value drivers that could have the propensity to create a preference besides rates and fees. In our study of the general […]

Where are your ad dollars going?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Already, 54% of Millennials’ viewing time is spent on streaming TV, leaving less than a quarter of their viewing time allocated to live TV. Streaming has surpassed traditional television for the next generation. Now, a quarter of Millennials subscribe to […]

Get the Book: Surfing the Black Wave

I once heard it said that the greatest of all riches cannot be found in any bank. You can’t find it on Wall Street or in the vaults of Fort Knox. The greatest riches cannot be found in any financial district, but in graveyards. Yes, graveyards hold the most profound wealth. In them are buried […]