It's time to make advertising the featured event

An ocean of highly engaging content is aimed at your listeners. The noise of it shouts more loudly than you could ever shout. It all compels your audience to ignore you. If your content isn’t more entertaining than the outrageous cat video with 50 million likes, then your content will get missed. Lost. Wasted. We […]

The right audience is more important than a big audience

In an article published by Adobe’s CMO, former brand manager of Procter & Gamble’s Tide, Todd Morris said many marketers “think they’re using data, but they’re really at step one of a 10-step process.” He explained that in the early ’90s, P&G held a belief that mass marketing and owning large segments of consumers was […]

Is digital carrying your business?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now] This commitment by Amazon is telling. Keep in mind, Amazon has the best analytics on effective advertising in the industry, yet the brand is all but absent from traditional media. When was the last time you saw a TV commercial for […]

Where are your ad dollars going?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Already, 54% of Millennials’ viewing time is spent on streaming TV, leaving less than a quarter of their viewing time allocated to live TV. Streaming has surpassed traditional television for the next generation. Now, a quarter of Millennials subscribe to […]

Get the Book: Surfing the Black Wave

I once heard it said that the greatest of all riches cannot be found in any bank. You can’t find it on Wall Street or in the vaults of Fort Knox. The greatest riches cannot be found in any financial district, but in graveyards. Yes, graveyards hold the most profound wealth. In them are buried […]