Surfing the Black Wave: Brand Leadership in a digital age
Source: Video excerpt produced by BlackWave Productions, February 16, 2017
Preview the next wave of digital marketing as Daniel presents to the Quicken Loans marketing department at the Detroit Institute of Arts.
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A wave of change is upon us. Social media and marketing automation provide new tools that create new relationships with brands. But, deceptively, the first wave in a tsunami is never the big one. Beyond digital media and social media, there is a third wave preparing to disrupt our concept of marketing. It’s a new wave of consumer expectation that will separate the innovators from the laggards in customer experience and emotional engagement.
Ride the next wave of consumerism arising in the Participation Age. Using a metaphor for this new wave in business, Daniel explores the “Miracle of Kamaishi.” In this true story, all of the children in the town flawlessly escaped Japan’s greatest tsunami by employing only three principles.
These three principles will revolutionize your marketing leadership team, too. This is not only an important book for advertisers. It’s a timely book for leaders. Dan offers a practical guide to the next decade of business. Surfing the Black Wave offers a tremendous metaphor for how leaders will rise and fall under the great innovation surge breaking through in digital marketing.
Video excerpt produced by BlackWave Productions: Thursday, February 16, 2017 at the DIA, as part of a consulting contract between Quicken Loans and BlackWave DigitalTM.
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