This is not only an important book for advertisers. It’s a timely book for leaders. Dan offers a practical guide to the next decade of business. Surfing the Black Wave offers a tremendous metaphor for how leaders will rise and fall under the great innovation surge breaking through in digital marketing.
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Surfing the Black Wave: Brand Leadership in a Digital Age is available from Amazon.com.
About the Author
For almost 30 years, Daniel has had the pleasure of advising and working with some of the world’s most remarkable and fastest-growing brands. With a corporate purpose of, “Better Brands for a Better Human Condition,” Daniel believes success is a science that follows a worthy contribution to society, rather than the clever use of social manipulation.
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