Surfing the Black Wave: Brand Leadership in a digital age
A wave of change is upon us. But, deceptively, the first wave in a tsunami is never the big one. Beyond digital media and social media, there is a third wave preparing to disrupt our concept of business. Using a metaphor for this new wave in business, Daniel explores the “Miracle of Kamaishi.” In this true story, all of the children in the town flawlessly escaped Japan’s greatest tsunami by employing only three principles.
These three principles will revolutionize your marketing leadership team, too. This is not only an important book for advertisers. It’s a timely book for leaders. Dan offers a practical guide to the next decade of business. Surfing the Black Wave offers a tremendous metaphor for how leaders will rise and fall under the great innovation surge breaking through in digital marketing.
Learn more by watching this video. See Daniel Brian Cobb as he presents to the Quicken Loans marketing department at the Detroit Institute of Arts.
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