Surfing the Black Wave

Surfing the Black Wave

This is not only an important book for advertisers. It’s a timely book for leaders. Dan offers a practical guide to the next decade of business. Surfing the Black Wave offers a tremendous metaphor for how leaders will rise and fall under the great innovation surge breaking through in digital marketing.

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Surfing the Black Wave: Brand Leadership in a Digital Age is available from Amazon.com.

About the Author

For almost 30 years, Daniel has had the pleasure of advising and working with some of the world’s most remarkable and fastest-growing brands. With a corporate purpose of, “Better Brands for a Better Human Condition,” Daniel believes success is a science that follows a worthy contribution to society, rather than the clever use of social manipulation.

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Join the participation age

Surfing the Black Wave Book Cover This is not only the age of the empowered consumer. It's the time to participate in media. We coined the term "Participation Age" and wrote the book on building brands in this new digital economy. Learn more by reading the book, Surfing the Black Wave: Brand Leadership in a Digital Age, by our CEO and Chief Strategy Officer, Daniel Brian Cobb.

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