dba

leadership

Daniel Brian Cobb

CEO

Listen to Dan on a radio interview

Launched in 1992 during the digital and social revolution, Dan and Krista Cobb co-founded Daniel Brian Advertising on innovative media and purpose-driven marketing.

Author of Surfing the Black Wave: Brand Leadership in the Digital Age, Dan brings 30 years of brand experience consulting for national leaders in healthcare, retail food, dealerships, wellness, banking and entertainment.

Innovation Milestones

In the late ‘90s, DBA syndicated hundreds of the first prime time TV documentaries accompanied by online physician engagement platform for hospitals across the country, including Henry Ford Health System, Penn Health Care, Cincinnati Children’s Hospital, Valley Children's Healthcare and Uhealth.

Introducing social media apps to the retail industry in in 2006, Dan holds a patent on media streaming technology used to launch PizzaAndAMovie.com. He co-developed the social media technology, including Partners Hub, inventing the influencer engagement platform for Disney and generating 300 million organic page views for Warner Bros. “The Hobbit.”

Dan's brand consulting and innovations have been used for brands including Quicken Loans, Allegra, Chick-fil-A, Hungry Howie’s, Papa John's, Popeye's, Flagstar Bank, Citizens Bank, WholeFoods, Saturn, Bosch, Visteon and Cars.com.

Listen to Dan speaking to the Quicken Loans marketing department at the Detroit Institute of Arts:

Associations & Awards

As health care marketing thought leader, Dan is a writer/editor for the Forbes Agency Council, and is followed by more than 10,000 marketing and advertising professionals on Linkedin. Dan often teaches advertising students at his alma mater, Michigan State University as well as graduate classes at Oakland University and Wayne State.

Dan is an international keynote speaker for leadership conferences, as well as being a highly ranked speaker at the Society for Healthcare Strategy & Market Development (SHSMD) and Greystone Digital Healthcare Education for Hospitals (HCIC).

AWARDS: Emmy Awards, numerous advertising and Web awards including Target, Caddy, Telly, Axiem, Health Care Marketing Awards, Global, etc., Future 50, Crain’s “40 under 40” list and Corp! Magazine’s “Entrepreneur of Distinction.

Board Memberships

Make-A-Wish Foundation
Henry Ford Heart & Vascular Institute
Promise Village Home for Children

BRAND MANAGEMENT IN A DIGITAL AGE IS LIKE SURFING A TSUNAMI.

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