CLEAN ENERGY PLAN

10/7 – 11/12/19

MEDIA BUDGET SPENT
$124,532

UPDATE: We are on track to spend $200K by Campaign End

ADVERTISING GOAL STATUS
36,064 SESSIONS

INSIGHT: We are on track to reach 59.5K web sessions vs goal of 100K. At $3.36 per web visitor, we would need a 4.8% conversion rate to meet goal of 1,500 sign-ups.

WEB CONVERSION GOAL
216

INSIGHT: Original projection was 363 to 1,795 total conversions from paid media, but we need 1,500 for paid+unpaid sources (full unpaid count not yet included).*

* Actual results may be closer to the 1,500 total goal than numbers show; Google Ads shows a higher conversion number. Google Analytics numbers remove CE and DBA network devices. This eliminates employees and Whistle Stop Tour enrollments. November conversion rate has increased to just over 1%.

COST PER GOAL 5 CONVERSION: $577

22 %
OF MEDIA BUDGET SPENT
21 %
OF WEB VISITORS GOAL
0 %
OF SIGN-UPS GOAL

SEGMENTATION REPORT

  • Segmentation is reported based on average CTR/Social Engagement for each creative campaign: Video, Social, Display
  • Penny Pinchers
1.74% CTR

* Behavioral response to "Facts," strategically targeted at the Penny Pincher persona.

  • Concerned Parents
1.03% CTR

* Behavioral response to "Kids," strategically targeted at the Concerned Parent persona.

  • Engaged Greens
.85% CTR

* Behavioral response to "Tree," strategically targeted at the Engaged Green persona.

TOP CHANNELS REPORT

  • Search: Cost Per Conversion
$197
  • Video (YouTube): Cost Per Conversion
$556
  • Paid Social: Cost Per Conversion
$562
  • Display: Cost Per Conversion
$587

OPTIMIZER

HYPOTHESIS AGGREGATOR

Our initial hypothesis includes the following:

GO TO LIVE FEED

Go to real-time dashboard for current results