MEDIA BUDGET SPENT
UPDATE: We are on track to spend $200K by Campaign End
ADVERTISING GOAL STATUS
INSIGHT: We are on track to reach 59.5K web sessions vs goal of 100K. At $3.36 per web visitor, we would need a 4.8% conversion rate to meet goal of 1,500 sign-ups.
WEB CONVERSION GOAL
INSIGHT: Original projection was 363 to 1,795 total conversions from paid media, but we need 1,500 for paid+unpaid sources (full unpaid count not yet included).*
* Actual results may be closer to the 1,500 total goal than numbers show; Google Ads shows a higher conversion number. Google Analytics numbers remove CE and DBA network devices. This eliminates employees and Whistle Stop Tour enrollments. November conversion rate has increased to just over 1%.
COST PER GOAL 5 CONVERSION: $577
OF MEDIA BUDGET SPENT
OF WEB VISITORS GOAL
OF SIGN-UPS GOAL