4 BRAND PLATFORMS THAT ENGAGE IRRATIONAL ADVOCACY
THE POWER OF EMOTIONAL INTELLIGENCE
How Digital Experience Platforms (DXPs) will change the game
As consumers move toward a digitally connected relationship with brands, it’s important to understand the impact of new digital experience platforms (DXPs), as well as ways to improve the digital brand experience.
In our study, we discovered that leading brands were empowered by technology with emotional intelligence.
KEY FINDINGS:
- Mobile tech is the new personal service
- Humans need to stay engaged in technology, or we risk allowing data to make us dumb
- Artificial intelligence is converging with emotional intelligence for leading brands
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