The Power of Purpose
Walk the Walk
There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few
Blog
Consumer Psychology
Differentiate on Values
If all brands assert the same values, they cancel each other out. Next, the evolved consumer
Consumer Psychology
“Your heart will take you where your head won’t fit”
Advertising has recently discovered the power of purpose. Purpose-driven brands are all the rage. From green planet
Research and Analytics
Contemplating the Weird Science of Advertising…
Analytical thought and emotional thought are constantly at battle within a creative firm. We have discovered
Blog
Peter Lantz: Using His Asperger’s For A Career In Video Games
“Be thankful for autism. God shines brightest in weakness, and it comes with strengths that enable
The Power of Purpose
Trust in Others
CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others
The Power of Purpose
It Comes Down to Purpose
As marketers, we must stop appealing to base human needs and start appealing to human expectations.
Healthcare Marketing
How Emerging Technologies Helped Build Physician Referrals
Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies
The Power of Purpose
The Age of the Slacktivist
It might look like I’m just standing around drinking a smoothie in the Atlanta airport, but
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Tribal Marketing
Consumer Tribes will Define the Winners in 2018 A new study on human decision-making tells us