
Dan Cobb joins Forbes Agency Council
ROCHESTER, Mich. – April 27, 2016 – We want to acknowledge the awesome honor bestowed upon
ROCHESTER, Mich. – April 27, 2016 – We want to acknowledge the awesome honor bestowed upon
Recently, I was asked to weigh in on a question similar to this one: How would
Finally. I finally get it. I finally figured out why most marketers don’t get around to
More media choices. More responsibilities. More complex strategy with more partners. Like we need more work
It’s time for a new buzzword in segmentation. Historically, researchers segmented audiences by age, geography and
ROCHESTER, Mich. – January 20, 2016 – As Daniel Brian Advertising’s digital offerings grow, so does
ROCHESTER, Mich. – January 5, 2016 – Daniel Brian Advertising is excited to announce the addition
The Programmatic revolution will be televised Remember the jock back in high school? He got a job
ROCHESTER, Mich. – November 16, 2015 – Daniel Brian Advertising (DBA) is thrilled to announce its
ROCHESTER, Mich. – October 29, 2015 – Full-service advertising agency Daniel Brian Advertising announced today that
For the past six years, Hungry Howie’s ‘Love, Hope & Pizza’ campaign has not only raised
Here are some words you may not readily associate with your customers: Devotion. Allegiance. Faithfulness. Sounds
ROCHESTER, Mich. – October 7, 2015 – DBA Worldwide earned an Emmy for Best Campaign at
ROCHESTER, Mich. – October 1, 2015 – For the seventh year in a row, Hungry Howie’s
What does your brand stand for? Values marketing. Cause marketing. Purpose-driven marketing. It’s a movement still
Let’s take a moment to stroll down memory lane to visit the days when Facebook’s organic
I’m usually not the smartest person in the room. And, that’s by design. Nothing matters more
A little over a month ago, Apple released a beta version of its most recent software
This isn’t the golden age of TV anymore. Gone are the days where the “big three”
Product, Place, Price, Promotion and PROBABILITY We mean well. Marketing starts with science. We look at
When Conrad Hilton established a company purpose of, “World peace through international trade and travel,” it
Last week I posted part 1 of this series. Here I will finish up with the
For me, it always happens after the Thanksgiving turkey settles… The year-end panic sets in. Yes,
Google, Apple, and Virgin America. All of these companies have achieved undeniable “success.” Their competitors may
Mobile devices have changed our lives. Next, they will save our lives. Too good to be
For the first time in American history, health care providers are governmentally incentivized to keep their
If you think you’ve got problems, maybe you should be running a fast-food company these days.
Here’s something about building brands that better the human condition which is often overlooked: They can
We have been fortunate to have a business relationship with the Cathy family, whose patriarch, S.
Last week I came home from the most amazing experience of my life. It all started
Experienced marketers all instinctively know that consumers are attracted to brands that embody and actualize values
This week’s cover of Advertising Age declared the end of TV. OK, we all get it.
Well, it was just a matter of time. Now, Xbox has joined the game for original
This week Amazon announced the launch of the Fire TV. It’s the box that will deliver
Advertising is an exchange. Let’s not fool ourselves. People don’t line up to hear about products
Although this year’s game was a blowout, the Super Bowl was a big win for advertisers.
I work with a lot of CEOs and CMOs, and I’ve learned a lot from my
CEOs CAN BE A REAL PAIN… I apologize on behalf of all of us who have
CEOs CAN BE A REAL PAIN… I apologize on behalf of all of us who have
At DBA Worldwide, we’re becoming a go-to source for explaining the new paradigm for branding that
PLUM ORGANICS AND HAPPY BABY CHALLENGE GERBER FOR THE HIGH GROUND… I used to believe that
PANERA BREAD PROVES GIVING IS BETTER THAN RECEIVING… Brands often go right up to the edge
LISTENING IS THE BEST FORM OF COMMUNICATION… As online participation provides increased levels of consumer feedback,
NIKE – PARTICIPATION MEDIA CASE STUDY #3: Nike was just named innovator of the year by
AMAZON.COM – PARTICIPATION MEDIA CASE STUDY #2: Consumers trust online reviews from other customers on Amazon.com
APPLE – PARTICIPATION MEDIA CASE STUDY #1: It’s good to be Apple. With 94% year-over-year profit
DAWN OF THE CUSTOMER RELATIONSHIP NETWORK… Most advertising and PR professionals understand “Paid Media” and “Earned
LESSONS FROM THE BUGGY MAKER WHO SAVED HIS TOWN… As a Detroiter, I am enamored with
WHEN ALL MEDIA GOES SOCIAL, THERE’S NO GOING BACK… This is not another blog about social
ROCHESTER, Mich. – October 1, 2009 – This October, Hungry Howie’s and DBA Worldwide join the