Innovation
Who says your brand can’t be “sexy”?
Recently, I was asked to weigh in on a question similar to this one: How would
Blog
Marketing Trends
Inbound Marketing: Wants vs. Needs
Finally. I finally get it. I finally figured out why most marketers don’t get around to
Marketing Trends
The Many Hats of Digital Marketing
More media choices. More responsibilities. More complex strategy with more partners. Like we need more work
Blog
“Millennials” is so passé. Things change.
It’s time for a new buzzword in segmentation. Historically, researchers segmented audiences by age, geography and
News
New VP of Digital Media Services
ROCHESTER, Mich. – January 20, 2016 – As Daniel Brian Advertising’s digital offerings grow, so does
News
New Account Supervisor
ROCHESTER, Mich. – January 5, 2016 – Daniel Brian Advertising is excited to announce the addition
Marketing Trends
Digital Killed the TV Star
The Programmatic revolution will be televised Remember the jock back in high school? He got a job
NEWS: Gloo Partnership
ROCHESTER, Mich. – November 16, 2015 – Daniel Brian Advertising (DBA) is thrilled to announce its
NEWS: Daniel Brian Advertising named Agency of Record for Flagstar Bank
ROCHESTER, Mich. – October 29, 2015 – Full-service advertising agency Daniel Brian Advertising announced today that
Storytelling
Sharing a story of hope – Love, Hope & Pizza
For the past six years, Hungry Howie’s ‘Love, Hope & Pizza’ campaign has not only raised
Mar-Tech
Customer Relationship Manipulation?
Here are some words you may not readily associate with your customers: Devotion. Allegiance. Faithfulness. Sounds
Emmy for Mercy Medical Center Campaign
ROCHESTER, Mich. – October 7, 2015 – DBA Worldwide earned an Emmy for Best Campaign at
Seven Years of ‘Love, Hope & Pizza’™
ROCHESTER, Mich. – October 1, 2015 – For the seventh year in a row, Hungry Howie’s
The Power of Purpose
Better Brands for a Better World
What does your brand stand for? Values marketing. Cause marketing. Purpose-driven marketing. It’s a movement still
Social Media
Is Facebook dead – or just getting started?
Let’s take a moment to stroll down memory lane to visit the days when Facebook’s organic
Blog
Hiring advice from a CEO
I’m usually not the smartest person in the room. And, that’s by design. Nothing matters more
Innovation
Stop whining about ad blocking and think bigger
A little over a month ago, Apple released a beta version of its most recent software
Brace for the Golden Age of Content Marketing
This isn’t the golden age of TV anymore. Gone are the days where the “big three”
Marketing Trends
The Fifth “P” of Marketing
Product, Place, Price, Promotion and PROBABILITY We mean well. Marketing starts with science. We look at
Alignment Of Profits and Purpose
When Conrad Hilton established a company purpose of, “World peace through international trade and travel,” it
Top 10 Marketing Trends of 2015: Part 2
Last week I posted part 1 of this series. Here I will finish up with the
Top 10 Marketing Trends of 2015: Part 1
For me, it always happens after the Thanksgiving turkey settles… The year-end panic sets in. Yes,
Success Is Only a Good Start
Google, Apple, and Virgin America. All of these companies have achieved undeniable “success.” Their competitors may
The Future of Healthcare: Preventive Care
Mobile devices have changed our lives. Next, they will save our lives. Too good to be
Technology is Changing a $3 Trillion Industry
For the first time in American history, health care providers are governmentally incentivized to keep their
Chipotle gives McDonald’s “sellers remorse”
If you think you’ve got problems, maybe you should be running a fast-food company these days.
Better Brands Bring Better Returns
Here’s something about building brands that better the human condition which is often overlooked: They can
S. Truett Cathy, Pioneer for Better Brands
We have been fortunate to have a business relationship with the Cathy family, whose patriarch, S.
Creating a Life Changing Experience
Last week I came home from the most amazing experience of my life. It all started
‘Aspirationals’ Care About Brands’ Higher Values
Experienced marketers all instinctively know that consumers are attracted to brands that embody and actualize values
10 Trends Coming After TV
This week’s cover of Advertising Age declared the end of TV. OK, we all get it.
Xbox Studios Original Content
Well, it was just a matter of time. Now, Xbox has joined the game for original
The line between advertising and entertainment
This week Amazon announced the launch of the Fire TV. It’s the box that will deliver
Give Your Way to The Top
Advertising is an exchange. Let’s not fool ourselves. People don’t line up to hear about products
Sappy Super Bowl Ads For the Win
Although this year’s game was a blowout, the Super Bowl was a big win for advertisers.
Things Every CEO Expects from a CMO (Part B)
I work with a lot of CEOs and CMOs, and I’ve learned a lot from my
Things Every CEO Expects from a CMO (Part A)
CEOs CAN BE A REAL PAIN… I apologize on behalf of all of us who have
Can You Afford Not to Give to Your Community?
CEOs CAN BE A REAL PAIN… I apologize on behalf of all of us who have
How Chrysler is Winning Consumer Loyalty
At DBA Worldwide, we’re becoming a go-to source for explaining the new paradigm for branding that
What’s Good for Babies is Good For Business
PLUM ORGANICS AND HAPPY BABY CHALLENGE GERBER FOR THE HIGH GROUND… I used to believe that
Pay it Forward Becomes Pay-If-You-Can
PANERA BREAD PROVES GIVING IS BETTER THAN RECEIVING… Brands often go right up to the edge
It’s Easier to Ask Forgiveness Than Permission
LISTENING IS THE BEST FORM OF COMMUNICATION… As online participation provides increased levels of consumer feedback,
Just do it
NIKE – PARTICIPATION MEDIA CASE STUDY #3: Nike was just named innovator of the year by
The King of Content Marketing
APPLE – PARTICIPATION MEDIA CASE STUDY #1: It’s good to be Apple. With 94% year-over-year profit
Don’t just buy media…BE the media
DAWN OF THE CUSTOMER RELATIONSHIP NETWORK… Most advertising and PR professionals understand “Paid Media” and “Earned
Selling buggies in Facebook
LESSONS FROM THE BUGGY MAKER WHO SAVED HIS TOWN… As a Detroiter, I am enamored with
The Participation Age Is Coming
WHEN ALL MEDIA GOES SOCIAL, THERE’S NO GOING BACK… This is not another blog about social
Love, Hope & Pizza™ launches for Hungry Howie’s Pizza
ROCHESTER, Mich. – October 1, 2009 – This October, Hungry Howie’s and DBA Worldwide join the