Innovation
The Best Stories Are Not Told, They Are Made
As people move from advertising observers to brand participants, they transform from consumers of our message
Blog
Consumer Psychology
The Triune Brain of Consumerism
Our job as storytellers is not only to entertain, but to change thought patterns in the
Storytelling
Where’s the “Gotcha?”
Ask yourself, “What’s different about this story?” Avoid the temptation to ever use a montage of
Storytelling
Let’s Get Comfortable With Conflict
Conflict is captivating – Do something uncomfortable if you want to avoid becoming forgettable. Use giant, menacing
Storytelling
Build a Culture of “Storydoing”
Neuroscientists are beginning to study the impact of storytelling on the consumer brain. In one Princeton
Storytelling
Shakespeare on Advertising
A little known fact: The word “advertising” existed long before modern media. Even before the Internet.
Storytelling
Make a New Rooftop and Get Your Message Heard
Our new competition is, literally, anything. Now, anything that distracts from your next sale is your
The Power of Purpose
Your Brand is What it Does When Nobody’s Watching
It’s no coincidence that purpose continues to be a hot topic among corporate motivational circles. It’s
Consumer Psychology
For Better or for Worse, Love is a Powerful Motivator for Consumers
There are brands that consumers trust and there are brands that consumers love. Love is not
Consumer Psychology
North Star Values in a Turbulent Social Environment
It’s a storm of social media controversy out there. Brands are being held to new consumer