“Some brands inspire something more than loyalty: they gain a core group of customers that are almost cult-like in their devotion, willing to sing your praises constantly on social media, cover themselves in your logos (whether that’s stickers, clothing, or even tattoos), or queue round the block overnight for every single product launch.

But what sets these brands apart, and is it something CMOs can leverage?

On this episode of CMO Convo, we’re joined by Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, to examine some of the biggest brands, what about them inspires such devotion, and what CMOs can do in the world of irrational advocacy.”