Krista founded DBA in 1992 as a board member and its chief officer for all finance, human resources, accounting and administrative management of the business. With a background in team leadership and office management, Krista developed agency policies and provided direction for the operational aspects of the business. Growing from a basement operation with her husband and Creative Director, Daniel Cobb, Krista recruited the talent and developed funding mechanisms to bring the agency from a startup to a top-ten Detroit firm. Doubling its business during the late ’90s, DBA’s billings grew to $20 million by 2012. DBA has been named among Detroit’s Future 50 as one its fastest growing companies, and it has been awarded several times for its involvement of minorities and women on its leadership team.
Krista developed the agency recruiting model to develop young talent into cutting-edge creative thinkers. Coming from the operational side of the business, Krista brings a financial and structural balance to a creative shop. In addition to building the advertising agency, she developed a real estate business to purchase property and lease back to DBA under a separate entity called On The Main properties, of which she is sole owner. This business currently owns property valued in excess of $2 million.
Krista has a total of 28 years of experience in office administration and accounting. Her education is in accounting at Oakland University and Oakland Community College. Prior to founding DBA, Krista worked at World Computer and International Business Centers as an office manager and financial controller.