Digital media agency — data-driven media performance

Digital
Media
Agency

INTEGRATED DIGITAL PERFORMANCE

Daniel Brian Agency (DBA) brings together brand consulting, creative, media and digital marketing under one integrated team.

We eliminate costly redundancy and conflicting creative messages while optimizing ad productivity. Our integrated approach combines media planning, buying, and optimization across programmatic, social, search, and streaming channels.

EMOTIONALLY INTELLIGENT MEDIA

THE ENGAGEMENT MATRIX

As marketing automation and machine learning become smarter, we must employ the difference that makes us smarter than artificial intelligence: empathy and emotional intelligence (EQ or EI). We’ve mapped the spectrum of consumer-brand relationships in our Engagement Matrix™:

DBA Engagement Matrix — mapping consumer-brand relationships

EMOTIONALLY INTELLIGENT TECHNOLOGY

INNOVATE AT THE SPEED OF TRUST

Trust the Process, But Verify With Results

The DBA platform for marketing analytics has been perfected in some of the most complex and compliance-ridden industries, including healthcare, franchising and banking. However, it’s our digital marketing agency expertise in interpreting the analytics and building emotionally intelligent platforms that will help you make advised decisions.

DIGITAL CAPABILITIES

OUR APPROACH

We emphasize empathy and emotional intelligence as differentiation against pure AI automation, employing our proprietary Engagement Matrix™ to map consumer-brand relationships.
Our platform combines marketing analytics expertise refined in complex and compliance-ridden industries with interpretation capabilities to support informed decision-making.
We integrate traditionally siloed services — eliminating costly redundancy and conflicting creative messages while optimizing ad productivity across every channel.

OUR SERVICES

Full Service Marketing

End-to-end campaign strategy eliminating costly redundancy and conflicting messages.

Examples

Brand Consulting

Strategic brand development that aligns your message across all touchpoints.

Examples

Omni-Channel Media Strategy

Integrated media across programmatic, social, search, and streaming channels.

Examples

Social Media Strategy

Data-driven social campaigns that build community and drive measurable engagement.

Examples

HyperLocal Digital Marketing

Location-targeted campaigns that connect brands with their local communities.

Examples

Campaign Strategy

Creative concepting powered by data-driven insights and analytics.

Examples

GET A DASHBOARD FOR YOUR DASHBOARDS

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LET'S WORK

Do you have a branding, advertising communications or digital marketing need? Our award-winning team will work to understand your business and help your brand reach its full potential.

248.601.5222