Trust in Others

CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others to lead.

The servant leadership concept is simple: Teach values and set goals, then let your team have a voice and participate in the

It Comes Down to Purpose

As marketers, we must stop appealing to base human needs and start appealing to human expectations.

A 2017 Harvard Business Review article titled, The Neuroscience of Trust explains why employees would work longer hours and even reject up to a …

How Emerging Technologies Helped Build Physician Referrals

Dan Cobb, DBA’s CEO and Chief Strategy Officer, and Ara Telbelian of Henry Ford Health System were recently featured in an article on on using technology to drive patient referrals.

Social media and mobile apps are an important part

Tribal Marketing

Consumer Tribes will Define the Winners in 2018

A new study on human decision-making tells us we are not rational beings making emotional decisions — we are emotional beings making irrational decisions.

In the book Predictably Irrational, Dan Ariely asserts …

The Four Noble Truths of Branding

In a world full of competing voices, your brand needs the one that speaks on a higher, emotional level. That emotional level, for better or worse, represents your brand.

Why is Apple so successful? Sure, the products are sound. But, …

Do I Actually Need A Blog?

4 reasons you should still be blogging

Facebook. Instagram. Snapchat. LinkedIn. Twitter. Tumblr. Giphy. Vimeo. YouTube.

And a blog? Sometimes it feels like there are too many content engines and not enough hands on deck. You’re probably asking yourself, “Do …

Six Tips for Writing Your Best RFP Yet

(And Attracting the Best Talent, Too)

RFPs can be time-consuming as well as tedious, and why shouldn’t they be? Your company’s future and health depends on the agency partners you choose to work with. Writing your RFP is an important

Five Ways to Maximize Your Video Content

If there is one thing we all can finally agree about in the world of content marketing and social media, it is this: video is king.

Okay, okay. Maybe content still wears the crown, but the medium is undeniably video.

Making Waves

Surfing the Black Wave is featured on Nerd Stalker

Our CEO, Daniel Cobb, recently had the opportunity to chat with Adolfo Foronda from Nerd Stalker about his new book Surfing the Black Wave: Brand Leadership in a Digital Age. During …