Digital & Mobile

“FIRST-SERVICE” DIGITAL MARKETING

More than a full-service digital agency, DBA is a “first-service agency.” We create disruptive solutions that are first to market for our clients because no brand will survive the digital revolution by following trends. We must lead them. We must be first to test and prove new models.

We’ve been inventing native content marketing, live chat and social marketing for our clients since the mid-’90s. Today, our model is built on a proprietary platform that empowers us to specialize in big data ecosystems. Beyond Cost Per Impression, we monitor your consumer pathway to optimize Cost Per Acquisition at each stage of the marketing funnel.

Some of our specialized digital expertise includes:

  • Paid search (SEM)
  • Organic Search ((SEO)
  • Paid Social
  • Organic Social (Memes and Social Apps)
  • Programmatic Media Planning and Buying
  • Expert Tag Management
  • Contextual
  • Behavioral
  • Influencer Engagement
  • Content Marketing
  • Branded Entertainment
  • Marketing Automation (Real Time Marketing)
  • Loyalty Programs
  • Email Marketing
  • Mobile App Development
  • Responsive Web Design
  • Adaptive Web Design
  • Video Game Development
  • Virtual Reality and 360 Video
  • Augmented Reality
  • Big Data and Artificial Intelligence
  • CRM and CRN (Customer Relationship Networks)

Learn more about CRN

The output of our analytics-driven model is customized reporting for each health system service line manager, each local franchisee and corporate marketing director via real time dashboarding. With all of the data options available to marketers today, we are awash in data. That is why we have created a software solution that provides a “dashboard for your dashboards” that can be viewed in real time on your mobile app, or PC:

 

APPLICATIONS & CERTIFICATIONS:

Our media team is Google-certified and Facebook-certified, possessing a myriad of project management, media placement, data visualization and database management platforms for real time reports, including:

  • Google Analytics (and Tag Management)
  • Salesforce.com
  • Tableau
  • Workfront/ProofHQ
  • TubeMogul
  • DoubleClick Bid Manager
  • Trade Desk
  • Sizmek
  • Atlas
  • Radian6
  • ..and many proprietary integrations via partnerships and subscriptions with Microsoft, Amazon, Facebook, Google, Adobe and others.

All of this investment into the future of digital media is based on our research that has shown a dramatic move away from traditional media, as shown by the following DBA infographics, developed from a four year study that culminated in a report titled “Brand Leadership in a Digital Age,” as detailed in the book, Surfing the Black Wave:

 

Join the participation age

Surfing the Black Wave Book Cover This is not only the age of the empowered consumer. It's the time to participate in media. We coined the term "Participation Age" and wrote the book on building brands in this new digital economy. Learn more by reading the book, Surfing the Black Wave: Brand Leadership in a Digital Age, by our CEO and Chief Strategy Officer, Daniel Brian Cobb.

Contact us about building your own Customer Relationship Network and start aggregating premium content for your brand.