DBA DIGITAL

DIGITAL BRAND EXPERIENCE

What’s your digital brand experience? Retail customers expect relevant content, real-time engagements, reminders and rewards for staying loyal.

EMOTIONALLY INTELLIGENT TECHNOLOGY

We specialize in building emotional intelligence into your digital experience platform (DXP). As your platform begins to learn about your customer wants and needs, it will inform the humans who manage them, and eventually automate responses to every customer’s expressed and unexpressed desires. 

DIGITAL-FIRST BRAND MANAGEMENT

As a digital-first agency, DBA partners with leading platforms to keep you first to market with best of breed solutions for your digital front door.

HYPERLOCAL DIGITAL MEDIA

Reach millions of consumers with individual customization and precision. Eclipsing traditional CMS technology, a DXP will align branded content across all verticals including social media, web, billboards, mobile apps, IoT devices, and more.

THE DBA ENGAGEMENT MATRIX

Emotional engagement drives more than 70% of consumer decision-making. However, until now, there was no analytical tool for understanding the complex drivers of emotion. Using our proprietary Engagement Matrix, we inform and optimize passionate consumer-brand relationships.

FULL FUNNEL ANALYTICS

Our programmatic media buying model is built on a proprietary platform that monitors your consumer pathway to optimize Cost Per Acquisition at each stage of the marketing funnel.

SPECIALIZED DIGITAL EXPERTISE

  • Digital Experience Platforms
  • Customer Data Platforms
  • Social Engagement Platforms
  • Paid Search (SEM)
  • Organic Search ((SEO)
  • Paid Social
  • Organic Social (Memes and Social Apps)
  • Programmatic Media Planning and Buying
  • Expert Tag Management
  • Contextual
  • Behavioral
  • Influencer Engagement
  • Content Marketing
  • Branded Entertainment
  • Marketing Automation (Real-Time Marketing)
  • Loyalty Programs
  • Email Marketing
  • Mobile App Development
  • Responsive Web Design
  • Adaptive Web Design
  • Video Game Development
  • Virtual Reality and 360 Video
  • Augmented Reality
  • Big Data and Artificial Intelligence
  • CRM and CRN (Customer Relationship Networks)

REAL-TIME REPORTING

The output of our analytics-driven model is customized reporting via real-time dashboarding.

A DASHBOARD FOR YOUR DASHBOARDS

We have created a software solution that provides a “dashboard for your dashboards” that can be viewed in real time on your mobile app, or PC.

  

PARTNERSHIPS & CERTIFICATIONS:

DBA is a Google Certified Partner and an Adobe Community Partner. Our media team is also Google-certified and Facebook-certified, possessing a myriad of project management, media placement, data visualization and database management platforms for real time reports, including:

  • Google Analytics (and Tag Management)
  • Adobe
  • Microsoft
  • Liferay
  • Salesforce.com
  • Healthgrades
  • Tableau
  • Workfront/ProofHQ
  • DoubleClick Bid Manager
  • Trade Desk
  • Sizmek
  • Atlas
  • Radian6
  • ..and many proprietary integrations via partnerships and subscriptions with Microsoft, Amazon, Facebook, Google, Adobe and others.

Solution partner with:

 

 

Join the participation age

Surfing the Black Wave Book Cover This is not only the age of the empowered consumer. It's the time to participate in media. We coined the term "Participation Age" and wrote the book on building brands in this new digital economy. Learn more by reading the book, Surfing the Black Wave: Brand Leadership in a Digital Age, by our CEO and Chief Strategy Officer, Daniel Brian Cobb.

Contact us about building your own Customer Relationship Network and start aggregating premium content for your brand.