Giving moms a microphone

Client: Cincinnati Children's Hospital

Options are limited for kids with rare and complex diseases, but Cincinnati Children’s Hospital had a breakthrough – and needed to get the word out. But, how do you find a child with a condition that only affects 1 in 10,000?

We put our ear to the ground and found plenty of moms who were asking other moms where to find the answer. We joined the conversation as a thought leader in the community and gave moms a forum to connect from their own homes.

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The campaign converted patients with rare conditions for a 600% ROI.
By syndicating live chats with world-renowned experts online, hopeful parents have made appointments for the answer they could not find on their own. These online events exceeded new appointment goals by 250%.

Reach millions through mommy bloggers.
Although we’ve learned to hyper-focus on niche communities, our experience in digital and social marketing was forged in the retail shopping and entertainment industries with Disney, Warner and Whole Foods. Using this same model, we have reached up to 25 million in a single campaign.

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