What story is your brand telling?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Advertising was invented long before TV, and its influence was seen long before there was a word for it. Advertising will surely stand the test of time. But it will not continue as we currently define it. Let’s get back […]

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Does social cause power your brand?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] As technology replaces personal service, commoditized industries such as banking are seeking a new differentiator. In one study, we explored value drivers that could have the propensity to create a preference besides rates and fees. In our study of the general […]

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Is digital carrying your business?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now] This commitment by Amazon is telling. Keep in mind, Amazon has the best analytics on effective advertising in the industry, yet the brand is all but absent from traditional media. When was the last time you saw a TV commercial for […]

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Where are your ad dollars going?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] Already, 54% of Millennials’ viewing time is spent on streaming TV, leaving less than a quarter of their viewing time allocated to live TV. Streaming has surpassed traditional television for the next generation. Now, a quarter of Millennials subscribe to […]

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Do you suffer from “banner blindness”?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] The Golden Age of Advertising is coming to an end. And, I’m not just talking about the deterioration of print. We are seeing the same chilling trends in social and digital media. The average consumer sees 1,700 social and digital ads […]

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Get the Book: Surfing the Black Wave

I once heard it said that the greatest of all riches cannot be found in any bank. You can’t find it on Wall Street or in the vaults of Fort Knox. The greatest riches cannot be found in any financial district, but in graveyards. Yes, graveyards hold the most profound wealth. In them are buried […]

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Purpose before Profits Purpose before Profits

It’s no coincidence that purpose is arising in the dialog of corporate motivational circles. It’s a sign of the times. Purpose has always been a key indicator of human change. Today, more than ever, purpose powers a new breed of corporate leaders. Just consider the mission statements of some leaders of the Participation Age: Facebook: […]

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