Walk the Walk

There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few banks have performed as well for as long as Frost, which consistently ranks among the industry’s leaders in all key measures,” American Banker said.

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Differentiate on Values

If all brands assert the same values, they cancel each other out. Next, the evolved consumer brain seeks out new evidence that demonstrates intent. Recent studies have found that the consumer brain is more likely to accept your brand values

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Trust in Others

CONFESSION: For me, the hardest thing about leadership is slowing down and putting trust in others to lead.

The servant leadership concept is simple: Teach values and set goals, then let your team have a voice and participate in the

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It Comes Down to Purpose

As marketers, we must stop appealing to base human needs and start appealing to human expectations.

A 2017 Harvard Business Review article titled, The Neuroscience of Trust explains why employees would work longer hours and even reject up to a …

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