Shakespeare on Advertising

A little known fact: The word “advertising” existed long before modern media. Even before the Internet. In fact, you’ll never guess who invented the word. OK, I’ll tell you. Shakespeare. I’m pretty sure he didn’t come up with the word

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Make a New Rooftop and Get Your Message Heard

Our new competition is, literally, anything. Now, anything that distracts from your next sale is your competition. Any small piece of content on LinkedIn, Facebook, YouTube, a mobile app or a competitor’s website is your competition. It all competes for

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Walk the Walk

There’s a bank in Texas that unapologetically uses its brand values to lead its industry. “Few banks have performed as well for as long as Frost, which consistently ranks among the industry’s leaders in all key measures,” American Banker said.

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Differentiate on Values

If all brands assert the same values, they cancel each other out. Next, the evolved consumer brain seeks out new evidence that demonstrates intent. Recent studies have found that the consumer brain is more likely to accept your brand values

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