[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.] The Golden Age of Advertising is coming to an end. And, I’m not just talking about the deterioration of print. We are seeing the same chilling trends in social and digital media. The average consumer sees 1,700 social and digital ads […]
I once heard it said that the greatest of all riches cannot be found in any bank. You can’t find it on Wall Street or in the vaults of Fort Knox. The greatest riches cannot be found in any financial district, but in graveyards. Yes, graveyards hold the most profound wealth. In them are buried […]
It’s no coincidence that purpose is arising in the dialog of corporate motivational circles. It’s a sign of the times. Purpose has always been a key indicator of human change. Today, more than ever, purpose powers a new breed of corporate leaders. Just consider the mission statements of some leaders of the Participation Age: Facebook: […]
This new year will bring us millions of new channels and unlimited options to consume content. As marketers, our greatest risk will be the wasting of our resources on creating content that is lost in the clutter. The search for safe advertising is the hunt for an elusive creature. Advertising must take risks to get […]
Working inside of a computer is like working inside of a box, one that you desperately need to break out of. It gives you too many opportunities to strive for perfection, limiting yourself before you have a chance to even begin. Have you ever been there? You feel the temptation to create perfection and that […]
I recently watched Neil Gaiman’s “Make Good Art” commencement speech at Philadelphia’s University of Arts. It’s one of the most inspiring commencement speeches out there and worth the watch.
Our motion graphics designer Tyler Czarnecki ran full force at the opportunity to create a new logo for Valley Health Plan. Watch him talk about how this kind of work keeps him going and keeps him inspired.