What story is your brand telling?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.]

Advertising was invented long before TV, and its influence was seen long before there was a word for it. Advertising will surely stand the …

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Does social cause power your brand?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.]

As technology replaces personal service, commoditized industries such as banking are seeking a new differentiator. In one study, we explored value drivers that could …

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Is digital carrying your business?

[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now]

This commitment by Amazon is telling. Keep in mind, Amazon has the best analytics on effective advertising in the industry, yet the brand is …

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