Matt began his career on the production side, producing, directing and editing radio commercials and voiceover sessions. His love of storytelling moved him from the sound booth into a copywriter seat, where he discovered that alchemy is possible if you can find the proper mix of strategy and creativity. Over the last decade (plus a few years), he has built successful campaigns for financial, healthcare, insurance, retail and nonprofit clients. He has launched brands, relaunched brands, generated $1.1 billion in 90 days, made 200,000 people click a “like” button, branded a NASCAR race and helped families find a better-tasting pizza. He’s won a bunch of awards that he never talks about, and what he lacks in talent he makes up for in hustle. He also is secretly bummed we couldn’t work a semicolon into his bio. Matt went to Oakland University because he wanted to live his life and still have a quality education. There, he earned a bachelor’s degree in Communications.