Matt began his career on the production side, producing, directing, and editing radio commercials and voiceover sessions.
His love of storytelling moved him from the sound booth into a copywriter seat, where he discovered that alchemy is possible if you can find the proper mix of strategy and creativity.
Over the last decade (plus a few years), he has built campaigns for financial, healthcare, insurance, retail and nonprofit clients. He has launched brands, relaunched brands, generated $1.1 billion in 90 days, made 200,000 people click a “like” button, branded a NASCAR race, and helped families find a better-tasting pizza.
He’s won a bunch of awards that he never talks about, and what he lacks in talent he makes up for in hustle.
He is also secretly bummed we couldn’t work a semicolon into his bio.