Our “Better Brands” Backstory

DBA Team

It all began 25 years ago in a garage. Actually, it was a basement. A hopelessly optimistic 20-something named Dan Cobb envisioned an agency where brands could transform society by telling their powerful truth.

Today, DBA has brought this vision to life throughout multiple industries across the nation. Serving up award-winning media for clients in health care, retail, banking, entertainment, insurance, automotive, technology, government, and non-profit sectors, we’ve helped countless consumers to find the right brand – a better brand – for whatever their need.

We’ve even coined a phrase for this endless pursuit of brand storytelling that improves the world. Better brands for a better human condition. It’s what guides us in every idea and campaign.

The question isn’t whether creating better brands is a better way. The question is whether you’re ready for us to help you start your journey.

Join the participation age

Surfing the Black Wave Book Cover This is not only the age of the empowered consumer. It's the time to participate in media. We coined the term "Participation Age" and wrote the book on building brands in this new digital economy. Learn more by reading the book, Surfing the Black Wave: Brand Leadership in a Digital Age, by our CEO and Chief Strategy Officer, Daniel Brian Cobb.

Contact us about building your own Customer Relationship Network and start aggregating premium content for your brand.