Henry Ford Transplant App

How Emerging Technologies Helped Build Physician Referrals

Dan Cobb, DBA’s CEO and Chief Strategy Officer, and Ara Telbelian of Henry Ford Health System were recently featured in an article on eHealthcareStrategy.com on using technology to drive patient referrals.

Social media and mobile apps are an important part of any healthcare marketer’s toolkit; these technologies are crucial in building brand awareness and increasing patient volume.

But what about their use in driving physician referrals?

In fact, most of the time a healthcare referral is made, it is made by a physician, not a consumer or patient.

“This physician aspect is a significant part of the decision …

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