[As seen in Surfing the Black Wave: Brand Leadership in a Digital Age, available now.]
The Golden Age of Advertising is coming to an end. And, I’m not just talking about the deterioration of print. We are seeing the same chilling trends in social and digital media. The average consumer sees 1,700 social and digital ads every month. How many do you remember?
How will brands grow in the face of a digital consumer with a highly developed condition of banner blindness? The radio is being replaced by advertising-free MP3 playlists, and there is a surge of “Netflix Millennials” who are cutting their cable TV and may never see another television commercial again.