In Case You Missed It This Week

“There is nothing permanent except change.”

–Heraclitus

Did you hear?

  • Facebook gets called out. Over the weekend, the Wall Street Journal broke the news about Facebook’s inflated video views numbers. According to the article, Facebook overestimated viewership by up to 80% – bringing into question how reliable digital giants’ claims of value are without third-party oversight. Keep in mind, Facebook has been among the most reliable media, so imagine how unsubstantiated much of the other self-reported media must be. Solution: Many agencies have already moved to third-party auditing solutions like DoubleVerify.
  • Snapchat becomes a Spectacle – and rebrands to Snap, Inc. The world moves fast, and Snapchat – excuse me, Snap, Inc. – is leading the way with a bit of innovation. Their newest contribution to the social media world? Spectacles, sunglasses that record up to 30-second videos for your Snapchat memories. Is this the first step toward their AR device? Will this change the way we experience the world? There are high hopes for the glasses. After the disastrous Google Glass failure, the world will be looking intently on Spectacles to bring disruption to the social media world. Bonus: See Snapchat’s partnership with TurboVote that allows users to register to vote using the Stories and Discover features.
  • Salesforce AI. Salesforce is expanding their suite of tools by applying machine learning, predictive analytics, natural language processing, and all of the other hallmarks of AI to offer a customized experience for every customer. It’s called “Einstein,” and it even goes so far as to predict future behaviors and recommend next steps to lead your customer through the journey. It is exciting to see the potential of AI and Big Data to give consumers the best possible experience at the best possible moment.
  • Who gets Twitter? There are whispers that Twitter will soon have a new corporate parent. The once darling of social media is being courted by some big names: Google, Disney and Salesforce, in particular. Recently the company began to shift its profile to a news engine rather than a social network, which makes a lot more sense for how people currently use it. Coupled with its foray into live streaming Thursday Night Football games, Twitter could pull a Lazarus on the media community.

What I’m reading:

  • The Disneyland Story by Sam Gennawey: It’s an authentic take on the history of how one man can inspire disruptive industry change.
  • Descartes’ Error: Emotion, Reason, and the Human Brain by Antonio Damasio: After reading Who’s In Charge? by Michael S. Gazzaniga, I’ve become enthralled with the human brain and what neuroscientists are discovering about what makes us do the things we do. For fans of Malcolm Gladwell who have run out of books to read by this great author, these “brain books” offer great insights into consumer behavior, albeit stale and overly-scientific at times.

 

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