Five articles/videos/just plain cool things our EVP of creative development, Matt Bunk, saw this week that he thinks are worth your time.
JetBlue – FlyBabies
Why it’s worth your time: Have you ever wished for a bunch of babies on your flight? How about for a baby to start crying while at 30,000 feet? JetBlue takes one of the biggest airline negatives and turns it into a positive.
Duracell – Stay Connected
Why it’s worth your time: Duracell chooses to tell a story when the competition is still talking about product features. In a category where performance is equal even amongst generic brands, Duracell makes a share-of-heart play. Should have done a co-brand with Kleenex.
Why it’s worth your time: In 1978, George Lucas, Steven Spielberg, Larry Kasdan sat down to hash out what would become Raiders of the Lost Ark. 3 of the best storytellers in their prime. This is a master’s course on how to develop story. (Click the image)
Why it’s worth your time: Can happiness be crafted?
“One study found that waiters who gave mints at the end of the meal received 3% higher tips, while those who presented the mints with just a bit more effort, asking the question “would anyone like mints at the end of their meal?” received 14% higher tips.” (Click the image)
Why it’s worth your time: BYOT. Bring Your Own Technology might be the future of brand extensions. Who knows if this is a good idea for McDonald’s, but it’s definitely a good idea. Watch for the trend of brands supplementing the tech they know their customers are already bringing to the table.
Matt likes to share musings and cool ideas over on his LinkedIn, too. Check out the original post on his page, and then give him a follow.