Five articles/videos/just plain cool things our EVP of creative development, Matt Bunk, saw this week that he thinks are worth your time.
Royal Mail – Animal Stamps
Why it’s worth your time: A couple weeks back I talked about MAKING STAIRS MORE INTERESTING THAN ESCALATORS. The Royal Mail does that perfectly here. They could have launched a huge campaign to tell kids how fun sending letters is. Instead, they made it fun.
World Trade Center – Elevator Ride
Why it’s worth your time: 47 Seconds. 102 floors. 50o years of New York City History. An elevator ride with no view becomes something unforgettable with a little visual storytelling.
Snickers – Hungerithm
Why it’s worth your time: The internet is so angry. All the time. Snickers turned a sentiment metric into a price algorithm for their product. Strategically, it’s a great push to partner 7-11, helping drive sales at a single location for a product you can buy anywhere.
Your Cheese is Made of Wood
Why it’s worth your time: This is an old article, but everyone I tell this to is blown away: The grated parmesan cheese you sprinkle on things is mostly wood filler. I’m not a huge, “all our food is fake” guy, but this should be fascinating to watch how companies like Kraft re-label 100% parmesan to say, “Now, With More Real Parmesan.”
Carnival Cruise Lines – Fathom
Why it’s worth your time: Carnival Cruise Lines had a rough few years. Desperate to reclaim audience, they launched Fathom, a line that combines travel with service projects in different destinations. There are two ways to look at this: 1) A benevolent attempt to unite generous volunteers with countries in need, or 2) A desperate attempt to get any customer possible to pay above full price to travel on a big boat. Which do you think it is?