NEWS: DBA Worldwide wins Emmy for Mercy Medical Center LiveUp Campaign

ROCHESTER, Mich. – October 7, 2015 – DBA Worldwide earned an Emmy for Best Campaign at the 2015 National Academy of Television Arts and Sciences Upper Midwest Emmys this weekend in Bloomington, Minn. This newest Emmy sits in good company with the many others that the agency has received over the years and is a testament to months of hard work and collaboration on the LiveUp campaign with the agency’s client Mercy Medical Center in Des Moines, Iowa.

The Upper Midwest Chapter of the National Academy of Television Arts and Sciences is a professional membership organization dedicated to excellence in television by honoring exceptional work, past and present.

“The LiveUp campaign was created to provide an outlet for Mercy physicians and staff to share their stories,” said Daniel Cobb, CEO of DBA Worldwide. “LiveUp helps foster the ‘remarkable Mercy experience’ through emotional connections made every day by the staff, and the extraordinary level of service that Mercy brings to its patients.”

The stories described in the campaign focus on the every day outcomes of health care and how they are always striving for exceptional services in healing patients and making the mind-body-spirit connection come to life. With only one year in the market, the LiveUp campaign has garnered added awareness on social media, as well as recognition by the community, key leaders and more.

A full list of DBA’s 2015 Upper Midwest Emmy nominations include:

Director – Post-Production, Short Form

Christian Stoehr, Director, LiveUp Campaign

Editor – Short Form

Nicholi Brossia, Editor, LiveUp Campaign

Writer – Short Form

John Lewis, Writer, LiveUp Campaign

Commercial – Campaign (Won)

Mercy Medical Center LiveUp Campaign

Laura Vanden Bosch, Co-producer

Cerene Kole, Co-producer

Dave Galens, Art Director

Don Borza, Producer

 

About DBA Worldwide

DBA Worldwide is an independent full-service advertising and technology agency located in Rochester, Mich. Showcasing more than 22 years in the ad industry, DBA Worldwide takes pride in creating better brands for a better human condition. DBA Worldwide specializes in health care, health services, fast food, financial services, higher education, government and insurance. Find out more at dbaworldwide.com.

About Mercy Medical Center

Mercy Medical Center – Des Moines is a 802-bed acute care, not-for-profit Catholic hospital situated on three campuses. Founded by the Sisters of Mercy in 1893, Mercy is the longest continually operating hospital in Des Moines. It also is one of the largest employers in the state, with more than 7,100 employees and a medical staff of more than 800 physicians and allied health associates. Mercy is also one of the Midwest’s largest referral centers, offering a variety of specialty services that are unique to Iowa and the region.